Cookie Policy

Welcome to Betway cookie policy!

This Website uses cookies, including other various tracking technologies used to set and interact with cookies, such as pixels tags for a variety of purposes which are defined in this cookie policy. We use the term “cookies” in this privacy policy to refer to website cookies and other similar tracking technologies that may collect information when you visit our Website.


What is a cookie?

Cookies are small files which are stored on a user's computer(s). If you provide your consent to the use of cookies, it allows the website to store data specific to your device. This means that our Website can recognise your device and can improve your experience by offering you a more tailored service based on your preferences and past actions. For example, it may remember that you like to see bets in fractional odds, so you will be shown this. 

Why do we use cookies?

We use cookies when you connect to our websites ( or any related domain (and any mobile or device specific version of the website and any related applications (or “apps”) (together the “Website”). 

Our Website uses first party cookies (e.g., a cookie set by a website or a domain visited by a user) and third-party cookies (e.g. a cookie set by an approved third-party) to distinguish you from other users. This allows us to provide you with the best possible experience when you browse our website and to help us to understand how to improve our services even further. 

For example, certain types of cookies can be very helpful to enable you to navigate between the different pages of our Website efficiently, to remember your preferences and past actions on our Website and to make the interaction between you and our Website quicker and easier. There are also other types of cookies which help us to understand your interests, so we can show you personalised and relevant online advertisements.

What type of cookies do we use?

We use the following cookies:

Strictly Necessary Cookies
Functional Cookies
Performance & Analytics Cookies
Marketing Cookies

  • Strictly Necessary Cookies. These are cookies that allow the technical operation and management of the Website, provide safe and secure browsing and enable the features of the Website to function, including our affiliate programme.


  • To authenticate your details.
  • To help keep your information secure.
  • For fraud and money laundering checks.
  • To let us know what device you are using so we can give you the best version of the site that suits your device.
  • To authenticate you when launching a game.

More information:

These cookies include both session and persistent cookies. They can also be set by us or by approved third-parties. Please note that you cannot disable Strictly Necessary Cookies.

  • Functional Cookies. These are cookies that allow the Website to remember user preferences to give you a more tailored experience when you use the Website. 


  • Remembers your username and language choice.
  • To help provide certain features such as live chat sessions.
  • To remember that if you went on Betway Sports last time, you will go straight back there rather than to Betway Casino.
  • If you prefer to see decimal odds over fractional, it will remember this for when you use the site.

More information:

These are first party cookies. These are set and handled directly by Betway, they cannot be read or accessed by another website. Functional Cookies can be either session or persistent cookies. 

  • Performance & Analytics Cookies. These are cookies that allow us to measure the performance of the Website, analyse how users interact with our Website, and implement new features on the Website. This information is used to help us continually improve the user experience.


  • Gathering data about number of visits and visitors to the site.
  • To help us see how you are using our website.
  • To identify any performance issues.

More information:

These are first party and third-party cookies. Approved third-parties may help us analyse this data to better improve the service that we offer our visitors. We use Google Analytics cookies to help us track what pages our customers are visiting and which features of the website are being used. These cookies are used to improve how a website works.

  • Marketing Cookies. These are cookies to help advertising partners to show relevant adverts to users, or prevent irrelevant adverts, based on browser activity on our Website pages. They allow us to measure the effectiveness of advertising to optimise future advertising campaigns.


  • To provide us with information on your visit so that we can present you with adverts that you may be interested in.
  • To perform site retargeting. A retargeting pixel (a tiny unit of code) on our webpage that leaves a cookie in the user’s browser, helps us decide whether to display (or not to display) a relevant advert to you when you visit certain websites within the retargeting network (e.g. Google Display Network).
  • To collect information about your Betway browsing experience so we can advertise around contextually relevant content for you.
  • To collect information around your advertising experience with us. We want to make sure we don’t advertise irrelevant adverts to you and keep the Betway experience as seamless as possible.

More information:

For social media marketing we work with such companies as Facebook and Twitter to provide you with bespoke advertisements that suit your preferences. To opt out, please see ‘Opt-out in respect of interest-based advertising’

How to manage your cookies preferences?

You can accept or decline cookies and can revisit your choices at any point. Most modern browsers allow you to see what cookies you have on your device and allow to manage your preferences by using their cookie settings. You can usually find these cookie settings in the “option” or “preference” menu of your browser. You can always use the “help” functionality in your browser to search for this information. Here is a list of links which will help you to understand how to manage your cookies preferences:

Modern browsers allow you to delete the data in local storage (also referred to as "website data", "browsing data" or "other data" in some browsers) by using the privacy settings associated with that browser. Most browsers also now offer the option to accept, prompt for or block the storage of local data.

Interest based advertising:


Betway uses the UID & EUID (dependent on your location) technology, which is a tool used in digital advertising to show you advertisements in a way that respects your privacy; for details of the technology, please visit

Opt-out in respect of interest-based advertising

If you do not want our ad partners to receive usage data derived from targeting cookies or you do not want to receive interest-based advertising, please follow the instructions at, or in order to manage preferences via your browser. When you use your mobile app to access our Website, and if you provide your consent, we use app tracking technologies from third parties (e.g. Facebook, Adobe, Google Analytics) which may record unique identifiers associated to your device to follow your activity within your app. This information is used to analyse and improve our services and for apps supported by advertising, to measure the effectiveness of our advertising campaigns. If you are using the mobile app, you can manage your ads preferences via your device's privacy setting (e.g., Apple iOS Limit Ad Tracking, Opt-out of seeing personalised Ad on Android device/Google).

To opt out of the UID/EUID tracking please visit The Trade Desk, Inc.

What happens if you are using adblocker technologies?

If you have decided to use adblocker technologies, please note that certain features or services on our platform may not be available to you and certain adblockers may block our ability to help you manage your cookie settings. If you wish to enable other features or services to improve your user experience on our platform and manage your cookie settings, please turn off adblocking technologies. You will be able to review your cookie settings via our cookie notice.


Except for essential cookies, all cookies will expire after a maximum period of 2 years.

Changes to this cookie policy

We may from time to time, change or update this cookie policy. All changes to this cookie policy will be published on this page of the Website. Each change will become effective on publication. We recommend that you revisit and read this cookie policy regularly to ensure that you are up to date with the current terms.

Last updated: 24/04/2024. Version 1.1

Betway is a brand managed by Betway Limited (C39710), a Maltese registered company whose registered address is 9 Empire Stadium Street, Gzira, GZR 1300, Malta. Betway Limited is licensed and regulated in Great Britain by the Gambling Commission under account number 39372.

Welcome toBetway logo

Grab a front-row seat to real Sports Betting action!

Available in AZ, CO, IA, IN, NJ, PA and VA.

Betway Shield

Your winning selections can earn you cash prizes.

Available for US patrons only.