We are part of the Super Group (“Group”), which is listed on the New York Stock Exchange (NYSE: SGHC).
Betway Limited is a data controller based in Malta. Our registered address is: 9 Empire Stadium Street, Gzira, GZR 1300, Malta.
If you have any questions regarding your personal data please contact our Data Protection Officer at [email protected]. If you want to submit a request, please refer to the ‘Your Rights’ section below.
Data we collect
During the registration process and when you subsequently use your Betway account, you are requested to submit specific personal data including but not limited to:
Once you have created an account and have become a Betway customer, additional information is processed on an on-going basis. Betway may also collect:
To protect both you and us, we use Services provided by third parties to help us decide whether to accept transactions from you by assessing your method of payment, and the devices you use to visit our Websites. These third-party services check whether the device or method of payment has been identified with fraudulent or abusive transactions in the past, such as reported instances of identity theft, promotion abuse or credit card fraud.
How we use your personal data
We use your personal data to try and provide you with the ultimate Betway experience whilst ensuring we meet regulatory requirements, legal obligations and business related requirements. We process your personal data for the purposes of:
We use your personal data such as your name, DOB and email address to help set up your account and, if necessary, to contact you (according to your preferences) via your registered contact information in connection with the management and operation of your account.
We also use your personal data such as your device type, location and browser preferences to manage your account. We want to ensure that you can see the best version of Betway on your device and are authorised to use Betway in your current location. We do this based on our legal obligations and legitimate interests to provide you services.
Betway is committed to ensuring that you gamble responsibly. So, to abide by legal obligations we will process your data to provide you with a safe environment to gamble, as well as to monitor you for potential at-risk behaviour.
We may share some of your personal data, including your first name, last name, DOB and address with a Credit Reference Agency (TransUnion) so that we can carry out an affordability check on you, in certain circumstances. This check may leave a search footprint, but please note that this will not affect your credit score. For any further information about how TransUnion holds and uses your information please click here.
This includes the identification and verification of individuals under anti-money laundering legislation, ensuring customers are over 18 and to comply with responsible gambling rules and initiatives. To verify your age and the details that you registered your account with, we may disclose such information to approved third parties with many safeguards in place. This is required to meet our legal obligations.
We are required to process and retain your personal data including but not limited to your name, account number, date of birth and location to prevent fraudulent activity, to detect and/or investigate crimes, and to ensure responsible gambling. Additionally, we may also process your personal data to meet our internal and external reporting requirements. This is required to meet our legal obligations.
Dependent on your marketing preferences, we will use your personal data to send you information by the contact methods you authorise us to use about our brands, products, competitions, prizes and offers for the purpose of marketing Betway's Services to you. The information we send to you about bonuses, promotions, surveys, and markets is based on legitimate interests or your provision of consent.
You can choose not to receive marketing/promotional material at any time by managing your marketing preferences via My Account. We also provide you with the opportunity to opt out by reply in every marketing message we send.
If you have opted out of receiving marketing communications from us, we will take all reasonable steps to ensure you no longer receive promotional material about Betway. We may however still send you transactional emails, relating to the maintenance of, and changes to, your account.
Betway has various policies and procedures designed to detect and prevent criminal activity. This includes fraud detection and our Anti-Money Laundering programme. We carry out this processing to comply with our legal obligations.
We need to use your personal data such as your account details, payment type(s), deposit method(s) and wager history to allow you to deposit and withdraw, and for our regulatory reporting. This is to comply with our Terms and Conditions and legal obligations.
We use your personal information, such as your betting and gameplay, behaviour, interests, location, age, online identifiers and analytics information to create new personal information about you, that is derived from inferences and predictions that we make about you. We may use a combination of manual reviews and automated detection systems, supported by machine learning, to carry out this processing.
This information will be used for the following purposes:
(a.) To ensure our Services can be provided in your country location;
(b.) To ensure you gamble safely and responsibly;
(c.) To develop new features, functionality, products and services that are tailored to you;
(d.) To ensure the technical support you receive is tailored to the device that you use; and
(e.) To ensure the promotions you receive are tailored to your preferences.
We carry out the processing listed above under points (a.) to (b.), to comply with our legal and regulatory obligations.
With regard to the processing listed under points (c.) to (d.), this is carried out to pursue our legitimate commercial interests, i.e. (i) we have a legitimate interest in ensuring we tailor our Services to reflect your specific needs and interests, so you receive the best customer experience and (ii) we have a legitimate interest in ensuring the technical support you receive is tailored to your specific needs.
We only carry out the processing listed above under point (e.) with your consent.
We review customer profile and betting data for the purposes of enforcing our terms and conditions managing our financial liabilities and risk on events and markets. For more information please see section 7 of the General Terms and Conditions. This is both to comply with our legitimate interest and legal obligations.
Who we share your personal data with
Certain trusted third party companies provide services essential to our ability to offer our gambling products to you, for example those that supply the software and games for our Websites, banking and payment services, identity verification, fraud prevention and risk management. We may be required to share some of your information with these companies, some of which may be based outside the European Economic Area (EEA), to be able to offer our Services to you. In these instances, we ensure that the third party has appropriate security and privacy arrangements in place, so that your data is protected.
In the event of the sale of our business, or other business event, which results in us having to transfer your personal data to a third party, you will be notified via email, or notice posted on our website, to explain the identity of the new data controller and your options regarding your personal data.
Our site may contain links to and from the Websites of third party organisations. Please note that these Websites may have their own privacy policies and that we do not accept any responsibility whatsoever for these policies. Please check these policies carefully before you submit any personal data
How we store your personal data
Betway is incorporated in Malta and your data is stored within the European Economic Area (“EEA”) on our servers. But where we work with third parties, the data we collect from you may be transferred to, and stored at, a destination outside the EEA. It may also be processed by staff operating outside the EEA who work for us or for one of our suppliers. Such staff may be engaged in, among other things, customer services, the processing of your payment details and risk/fraud management.
We ensure there are appropriate contractual controls over any third party that helps us process your data, which ensuring that your rights are upheld and your data is secure.
We store your data for as long as you are an active customer with us. Once you are no longer our customer, we will hold your personal data on our systems for as long as is necessary to comply our legal obligations in your jurisdiction, such those imposed by tax, gambling and AML laws.
You are a data subject, your personal data belongs to you, so you have rights over your personal data. Some of these rights only apply in certain circumstances.
Should you wish to exercise your data subject rights, please click here.
These are your fundamental rights:
|Your right to||What does that mean?|
|Access||You have the right to know whether personal data concerning you is being processed and can also request a copy of your data.|
|Rectification||You have the right to easily amend incorrect personal data about yourself.|
|Erasure||You have the right to request ‘to be forgotten’. You can ask us to delete you from our database.|
|Restrict processing||You can tell us that you do not want your data used for a particular purpose.|
|Data portability||You can ask us to provide the personal data you provided us in a machine-readable format.|
|Object||You can object to us processing your personal data.|
Please note that these rights are not absolute and requests are subject to any applicable legal requirements, including gambling regulations and other legal and ethical reporting or document retention obligations.
For any further queries related to your rights, you can submit an email to [email protected].
If you have any concerns about your rights, don’t forget that you always have the right to complain to a data protection regulator. Betway is regulated by the Office of Information and the Data Protection Commissioner (IDPC)
Changes to this policy
Last updated: 20/11/2023.